BBH Wins 7UP and RC Cola After Keurig Dr Pepper Shuts In-House Shop
The news comes on the heels of Keurig Dr Pepper dissolving Liquid Sunshine, in May. Read More
On burning bridges
Building a bridge is far more difficult than maintaining one.
While it’s tempting to imagine that we’re always racing forward, it’s far more likely we’ll benefit from traveling over this bridge again one day soon.
Disney’s Phineas and Ferb Returns to Take Over Summer in Immersive Campaign
Disney’s national Phineas and Ferb campaign included a two-prong approach to reach both kid and adult fans alike.Read More
Amazon Adds Private Auctions to Prime Video, Trading Cost for Guarantees
With the offering, marketers can now buy Prime Video inventory without a fixed CPM.Read More
1 Million Fans Entered Dr. Squatch’s Sydney Sweeney Bathwater Soap Giveaway
The soap will retail for $8 a pop.Read More
What People Don’t Get About the ‘Got Milk’ Campaign
The Price of Milk will have its world premiere at the 2025 Tribeca Festival.Read More
Wednesday, June 4 Evening Cable News Ratings: The Five and Jesse Watters Cross 3 Million Viewers
The Five was the most-watched newscast of the evening in total viewers.Read More
Houston Fox Station Eliminates Sports Anchor Position
Anchor Will Kunkel said he was told yesterday was his last day at the station.Read More
Perplexity Sees 20% Monthly Growth in Search Queries, CEO Eyes 1 Billion Weekly
Aravind Srinivas hinted at more deals following Motorola partnership.Read More
Revolving Door Roundup: Alex Marquardt Departs CNN Following Defamation Suit Settlement
Marquardt was at the center of a defamation suit brought by Zachary Young.Read More