Plant-based burger maker Impossible Foods has hired a former Apple creative and veteran creative consultant to supercharge its marketing efforts, on the heels of its first national ad campaign with the provocative tagline, “We Are Meat.” Steve Turner was ecd at TBWAMedia Arts Lab, Apple’s dedicated creative agency, during an era that saw the debut…Read More
The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability credentials–while also adapting to the post-pandemic realities of car buying. Although it saw revenue decline 7.76% in 2020–dropping from about $128 billion to $118 billion–Mercedes…Read More
Our daily lives are run by algorithms. Whether we’re shopping online, deciding what to watch, booking a flight, or just trying to get across town, artificial intelligence is involved. It’s safe to say we rely on algorithms, but do we actually trust them? Up front: Yes. We do. A trio of researchers from the University of Georgia recently conducted a study to determine whether humans are more likely to trust an answer they believe was generated by an algorithm or crowd-sourced from humans. The results indicated that humans were more likely to trust algorithms when problems become to complex for…
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“Does ad land still have a sexism problem?” That is the question on the homepage of The Gender Agenda website outlining an experiment tackled by an award-winning junior creative team trying to have their work critiqued fairly. Creatives Jess Kielstra and Nina Forbes, who picked up a prize at last year’s D&AD New Blood Awards,…Read More
CPB has a new global chief executive as the agency embraces change for a new era. The MDC Partners agency hired Marianne Malina as global CEO following Erik Sollenberg’s departure from CPB last month. Malina will take on the role effective May 17, joining a CPB leadership team that includes CCO Jorge Calleja, who recently…Read More
Facebook Dating is already a thing and, if a new application being tested by the Facebook NPE Team gains enough traction for an official rollout, Facebook speed dating may become a thing. The social network confirmed that its New Product Experimentation Team is running a small beta test of a video speed-dating app called Sparked,…Read More
Nike is introducing its own resale offering called Nike Refurbished as the already red-hot secondhand market for fashion and sneakers continues to heat up. Top line The global athletic footwear and apparel brand said Nike Refurbished is one of several solutions it is now offering to help reduce the company’s waste footprint. The circular consumer…Read More
During the first months of the pandemic, countless people were forced to cancel or reschedule their travel plans, leaving transportation companies and travelers reexamining the role of vacations in our lives. As vaccination rates increase across the U.S., however, 2021 is shaping up to be another unprecedented year for travel, with people now looking to…Read More
As part of the CMO ReBoot Playbook: Team Health, Bacardi’s Global VP of Marketing for Patr?n Tequila, Adrian Parker, shares his play on how to create work-life synergy through a series of exercises, resources, and open communication with family and employees. Check out more plays from top CMOs and brand leaders here. THE CHALLENGE I…Read More
As part of the CMO ReBoot Playbook: Team Health, Everlywell CMO Jenifer Dasho shares how the at-home health testing brand pivoted its onboarding strategy throughout the pandemic and how she continues to build bonds with new hires. Check out more plays from top CMOs and brand leaders here. The Challenge Hiring and onboarding new employees…Read More
