Diageo, the spirits giant behind Johnnie Walker, Crown Royal and Don Julio, has purchased ready-to-drink (RTD) cocktail brand Loyal 9 from Sons of Liberty Spirits Company. Top line Founded in 2018, Loyal 9 is a vodka-based beverage that comes in flavors such as lemonade, mixed berry lemonade and watermelon lemonade. Diageo paid for the acquisition…Read More
With QR codes gaining popularity during the pandemic as a branding tool, Flowcode is bringing them to Nascar for the first time. The QR code creation platform has placed a 27.5-inch scannable diagram on the hood of Nascar racer Kevin Harvick’s Ford Mustang ahead of the Toyota Owners 400 NASCAR Cup Series race this Sunday….Read More
Las Vegas has Taco Bell weddings, and Palm Springs, Calif., was home to the Taco Bell Hotel. Now New York joins those elite ranks as the site of the first digital-only Taco Bell. Top line This latest outpost, a Taco Bell Cantina, opens its doors in Times Square today. The location offers digital-only orders via…Read More
This article was written by Pierre Regnier on The Urban Mobility Daily, the content site of the Urban Mobility Company, a Paris-based company which is moving the business of mobility forward through physical and virtual events and services. Join their community of 10K+ global mobility professionals by signing up for the Urban Mobility Weekly newsletter. Read the original article here and follow them on Linkedin and Twitter. The Business of Mobility is an Urban Mobility Company series highlighting some of the most successful new businesses in the mobility sector. Featuring a closer look at the way in which companies stand…
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As Hollywood continues to address the longstanding racial, gender and disability disparities plaguing the entertainment industry, more brands are finding ways to leverage their platforms to make the creative landscape more equitable for all. On Wednesday, premium bottled water company Lifewtr announced its partnership with Insecure creator and star Issa Rae for its new “Life…Read More
Instagram is testing a new option that would allow its users to decide how they want to treat like counts. The small group of people involved in the test can choose between leaving their Instagram experience as-is, not seeing like counts on other users’ posts, or turning off likes on their own posts. A similar…Read More
Sex, drugs, art and food–Vice has written about them for nearly three decades, and now the publisher wants to parlay that authority into revenue. On Tuesday, Vice Media Group announced the launch of Rec Room, its first foray into the world of affiliate marketing. The four-person team has already begun publishing a handful of recommendations…Read More
U.K. bank NatWest Group is working with creative agency Fold7 to create an energetic summer campaign for Mettle, its free, mobile-only business account for small businesses and independent contractors. Fold7 will produce a multi-channel campaign this summer that will feature TV and video-on-demand. Last May, NatWest Group closed its own consumer-facing app-based bank, B?, to…Read More
TLDR: The Vankyo MatrixPad Z10 has 1080p resolution, a lightning-fast processor and everything a tablet needs to compete with the iPad — at almost a third of the Apple price. While a 2020 spend indoors probably wasn’t your idea of a good time, there were some who took the COVID-inspired lemons and made lemonade. One of those beneficiaries were tablet makers, who saw sales on those portable workhorses soar almost 14 percent last year as everybody settled into working from home. And of course, that was a huge boon to the top tablet manufacturer Apple, who shipped over 52 million…
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Samsung’s unwavering belief in foldable phones is highlighted in its latest global promotion of the Galaxy Z Fold2 and the Galaxy Z Flip 5G models. The “Flex Your Way” campaign from Ogilvy New York for the Samsung Mobile brand team highlights the various features of the phones. But it’s their ability to fold away that…Read More
