Blog

The post-pandemic ad comeback is taking many guises. The New York Times is finding that ad clients are more likely to spend money on advertising around sensitive topics that previously were off-limits–like race, gender and climate–as long as they’re backed by data. That’s where the Times’ first-party data research arm, six-month-old Pivotal, comes in, informing…Read More

Taco Bell wants to turn a certain phase of the lunar cycle into the fast food fan’s equivalent of the Bat Signal. See a half moon in the sky? That’s your cue to spring into action–and get free grub. In its first global campaign, the Southern California-based chain is launching the stunt on May 4,…Read More

OpenAP, an advanced TV ad platform, is introducing a new identifier for television that connects audiences, no matter how they’re watching content. The new tech, called OpenID, comes as TV viewing trends are shifting away from linear TV and into streaming. The ID, which will be available during the 2022 broadcast season, aims to bring…Read More

Apple users across the globe are adopting the latest operating system update, called iOS 14.5, featuring the now-obligatory new batch of emojis. But there’s another change that’s arguably less fun but much more significant for many users: the introduction of “app tracking transparency”. This feature promises to usher in a new era of user-oriented privacy, and not everyone is happy — most notably Facebook, which relies on tracking web users’ browsing habits to sell targeted advertising. Some commentators have described it as the beginnings of a new privacy feud between the two tech behemoths. Apple vs. Facebook: A new iPhone feature…

This story continues at The Next Web

Or just read more coverage about: Apple

Read More

Caster Semenya, the South African Olympic medal winner who is battling to compete in the delayed Olympics in Tokyo, has now found support from Unilever-owned soap brand Lux. Semenya is fighting a ban from World Athletics for having a natural high level of testosterone, despite being legally recognized as a woman. In response, Lux has…Read More

As EVs and semi-automated vehicles are becoming a bigger part of our lives, cybersecurity concerns are growing. Just a year ago, the Autopilot of the Tesla Model X was hacked, and not just once. In one instance, Israeli researchers at Ben Gurion University tricked the car by flashing “phantom” images on a road, wall or sign, causing it to unexpectedly brake or steer in the wrong direction.  A few months later, Lennert Wouters, a researcher at KU Leuven, “stole” a Tesla Model X in 90 seconds, Wired reported.  Having spotted a vulnerability in its keyless entry system, he only needed $300 in computer…

This story continues at The Next Web

Read More

National Geographic and Hyundai are celebrating National Park Week with the launch of the first co-branded augmented reality series, Outside Academy. Top line As people have been trapped inside for much of the last year, National Geographic and Hyundai created Outside Academy, designed to empower people to get outdoors–virtually or physically–by exploring America’s national parks….Read More

Pinterest allows users with business accounts to add a cover photo to their profile to personalize their page. If you don’t upload your own cover photo, Pinterest will create one for you using a collage of images included in the Pins you’ve created. If you ever want to change your cover photo on your Pinterest…Read More

The debut of Discovery+ early this year has significantly bulked up Discovery’s total subscriber count. Since the end of 2020, the entertainment company, which is looking to level its linear business with a push into streaming, has added about 10 million new paying streaming subscribers across its portfolio. In total, Discovery had 13 million total…Read More

The industry is preparing for the depreciation of third-party data on major internet platforms meaning marketers soon won’t be able to use unconsented data to target ads in environments like Google Chrome. To help accommodate this transition, ad tech company Criteo has unveiled plans to launch a contextual advertising tool that will enable advertisers to…Read More