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Levi’s has enlisted an impressive lineup of talent for its latest global spot, which urges people to “Buy Better, Wear Longer” and aims to position the brand as a sustainable and fashionable choice for eco-conscious consumers. The new 60-second TV spot features actor and musician Jaden Smith, Manchester United soccer player Marcus Rashford and YouTuber…Read More

In America, the XFL is the most iconic example of a football league that couldn’t go the distance, lasting only five games in 2020 before collapsing into bankruptcy–two decades after barely making it through one season in its original 2001 incarnation. But the XFL feels like an enduring cultural institution compared to the European Super…Read More

Facebook Journalism Project revealed the 30 news organizations that will be joining its Accelerator program for reader revenue in North America. Accelerator program manager David Grant and Dorrine Mendoza, who works on local news partnerships for the social network, said in a blog post Tuesday that 55% of the 30 news organizations are owned or…Read More

I’m someone with a fascination with Apple. Here are the four main takeaways from Apple’s event on Tuesday: Speed as always Color is back M1s are here to stay Sustainability is important Podcasts I have never been a fan of the podcast app on any Apple, but this is a game changer, and I will…Read More

The European Commission plans to ban the use of AI for social credit scoring, exploitation of the vulnerable, and subliminal manipulation, as part of new proposals for regulating artificial intelligence in the EU. Police use of real-time biometric identification systems — such as facial recognition — will also be “prohibited in principle,” albeit with a rather vague list of exemptions. Judges can approve their use for finding victims of specific crimes, preventing terrorist attacks, and locating suspects or perpetrators of certain offenses. The rules follow “a risk-based approach” that categorizes AI systems as unacceptable, high, limited, and minimal risk. Companies who break the rules…

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Pinterest’s global head of business marketing Jim Habig reflects on how we’ve lost connection with our mentors and mentees during the pandemic–and how to rekindle these relationships. An oft-overlooked side…Read More

Marketers finally seem to understand that the key to marketing to Hispanic audiences, like any large consumer segment, depends on understanding cultural nuances. One-size-fits-all strategies don’t work. “We thought we could reach all Hispanics via our general market plans, but in the shadow of 2020, many marketers realize we are not truly connected with the…Read More

Roku is officially getting into the original programming game, rebranding all of the content it acquired from the failed shortform streamer Quibi this year as Roku Originals. The brand name will also house future originals from the connected TV platform. Top line Under the new banner, more than 75 original series created for Quibi are…Read More

LONDON–Artists have a knack for seeing the extraordinary in the mundane, and what better subject to transform than the grocery store, a place most of us visit every week? In collaboration with London’s Design Museum, Bacardi-owned gin brand Bombay Sapphire commissioned 10 emerging artists to reimagine the humble store as a canvas for creativity. The…Read More

Outbrain will pursue an initial public offering, with the company seeking a $2 billion valuation after the abandonment of its earlier attempted merger with rival Taboola. Top line “The initial public offering is expected to take place after the SEC completes its review process, subject to market and other conditions,” reads a statement confirming the…Read More