Texas Station Damaged by Winds Gusting Over 80MPH
It’s switching over to YouTube to deliver its newscasts.Read More
NWSL and theSkimm Team Up to Grow Women’s Soccer Audience
NWSL and theSkimm pitch more women’s sports in media deal as newsletters and podcasts would feature highlights and recaps, but focus on soccer players beyond the confines of the game.Read More
Grab and go
Every retailer knows that the items that sell the best are at eye level or at the cash register.
Some people are hungry, rushed, distracted and lazy. If you want to reach them (us), you need to make it convenient.
The lesson is simple: We can market to ourselves the same way others market to us.
Put the good habits in a place where they’re easy to find and engage with. And put the other stuff on a top shelf in the back of the room.
What would happen if you had your most noxious social media apps on a device you needed to go far out of your way to interact with?
It’s not as difficult as it sounds.
Lock up your candy.
CMO Celeb Linda Boff’s 5 Brand Lessons After a Year Leading an Agency
Boff says marketers get the work they deserve—especially if the brief is unclear.Read More
Google’s AI Search Era Is Here—But Its Ad Business Hangs in the Balance
Google Search is undergoing a massive transformation.Read More
Dick’s Sporting Goods Combines Data With Roku in New Retail Media Play
The retailer says 70% of its loyalty members stream on Roku.Read More
Adalytics vs. the Industry
In this episode of Adspeak, we unpack the questions of why DoubleVerify is suing Adalytics, the likelihood of Adalytics coming out on top, and, more fundamentally, whether Adalytics is a force for good in the industry.Read More
EDO’s TV Data Can Now Be Accessed Easily Through The Trade Desk
Advertisers will be able to measure and optimize digital video and CTV campaign effectiveness using EDO’s syndicated outcomes data in a programmatic platformRead More
How the News Networks Are Covering the L.A. Immigration Protests
The major news networks have been covering the unrest since the weekend.Read More
Scott Pelley and Anderson Cooper Discuss CBS News’ Potential Settlement With Donald Trump
Pelley said that any apology to the Trump administration would be “damaging” to CBS News.Read More