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Over the years, there’s been great debate over the quality of television centered on the tug-of-war between reality programming and drama. Now, Britain’s biggest commercial broadcaster ITV has released a brand campaign to promote both being available through its online content platform ITV Hub. The “Drama vs Reality” campaign was released on May 11 on…Read More

Of all the new features that arrived in the next generation consoles (or are they current gen now?), Quick Resume is my favorite. And — WOULD YOU BELIEVE? — a recent update has made it better than ever. So, Quick Resume. This is a feature on the Xbox Series X and Series S (suck it, PS5 losers) that lets you switch between certain games instantly. Effectively, you can move from a FIFA battle straight into the middle of an Assassin’s Creed mission and back again almost instantly. I’ve written about my love for this feature before — and time hasn’t dulled the magic…

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Burger King will be the first to team up with Angry Birds creators Rovio Entertainment and tech developer Zappar to deliver an immersive augmented reality (AR) experience as part of its King Jr kids meals. Through the packaging or accompanying merchandise bearing a QR code and Zappar’s WebAR technology via mobile phone, the user will…Read More

To promote mothers as “the true rock stars” since the outbreak of the Covid-19 pandemic last year, iconic magazine brand Rolling Stone will celebrate the challenges they have been facing. Created by VMLY&R Italy, the “Rockin’ Mamas” ad campaign will run through Rolling Stone Italy’s social media channels before reaching global markets, including the U.S….Read More

London, the U.K.’s capital and its largest metropolis, is rolling out its biggest-ever tourism campaign to kick-start the economy, revitalize nightlife, promote retail and highlight hospitality and culture with an advertising campaign planned to run beginning next month. Mayor Sadiq Khan who won a second term in office on May 10, said the “Let’s Do…Read More

In January, WhatsApp introduced its new privacy policy through a pop-up to its users. The changed policy, which aims to create leeway for better business communication and data exchange between Facebook apps, drew a lot of criticism. After delaying the rollout a few times, the policy will finally come into effect on May 15. If you choose not to accept it, WhatsApp will slowly take away core functionalities such as accessing the chat list. If you’re someone who’s moving on to Signal, Telegram, Session, or any other app, you need to tell your friends about that. While you may be…

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For many publishers, each edition of a newsletter is a microcosm of experiments, testing which headlines work, what articles resonate and whose photos capture clicks. For others, the newsletter concept itself can be the experiment, a theory that Politico put into practice with its Transition Playbook product. The publisher introduced the limited-run newsletter on Oct….Read More

One of the ways search engines judge the value of a website is by evaluating the links that point to it. Few or no links tell Google that your website is unimportant; a large number of links from quality websites indicates that your site has useful content, which increases your search engine visibility. While on-page…Read More

With marketing seeing an elevated role in the industry, marketers have had to learn plenty of new hard skills to stand out in their field. But that does not mean they should lose focus of the soft skills that also make them great marketers. Throughout our Innovators series, we asked exemplary marketers from Stitch Fix,…Read More