WBD and VideoAmp Expand Partnership for ‘2025 Upfront and Beyond’
The companies sign a multi-year deal to deliver currency optionality.Read More
How much extra is the gift wrap?
One way to turn a product or service into a story is to gift wrap it.
Yes, you did my taxes, but did you include a two-page summary and a useful folder to keep it in?
Whether you’re providing a service to a casual customer or a product to a regular patron, what you’re really selling is the story. The commodity part of your day leaves no room for magic.
Handing a friend a $50 bill is very different from buying a thoughtful gift and carefully wrapping it.
We can find a way to add a bit more.
AMC Expands 2025 Comic-Con Strategy to Scare Up Fandom
AMC Networks will launch immersive experiences and debut surprise collaborations as part of its San Diego Comic-Con takeover.Read More
‘Creative Relationship Marketing’ Is the Sexier Side of CRM
As the technology we have at our fingertips continues to evolve, the opportunities for creative personalization grow commensurately.Read More
Dentsu Vet Brian Monahan Tapped to Lead Retail Media at Albertsons
Brian Monahan is taking the helm at Albertsons Media Collective, the regional grocery chain’s four-year-old retail media network. Monahan replaces former svp of retail media at Albertsons Companies, Kristi Argyilan, […]Read More
Google Posts $96B in Q2 Revenue, Spurred by Big AI Investments
Google beat Wall Street estimates for Q2 as it shells out capital to build AI products for content creation, chatbots, and web search.Read More
Sara Holland Joins WNCN as Sports Anchor and Reporter
This is a move within Nexstar for HollandRead More
Ozzy Osbourne’s Margarine Commercial Proved the Power of the Personal Brand
The forgotten significance of the late Black Sabbath rocker’s 2006 I Can’t Believe It’s Not Butter ad.Read More
R/GA Makes First-Ever Acquisition With AI Studio Addition
R/GA has made its first-ever acquisition by buying AI system design studio Addition, deepening its AI capabilities.Read More
Skydance Media Tells FCC It Will Install an Official to Review ‘Complaints of Bias’ at CBS
The media company also confirmed that Paramount Global has eliminated its diversity, equity, and inclusion initiatives.Read More