Amazon’s seventh annual Prime Day helped generate $5.4 billion in online shopping sales for the retail industry on Day 2 for a total of more than $11 billion for the 48-hour event. That’s according to data from Adobe’s Digital Economy Index. It also puts Prime Day 2021 in the pantheon of marquis shopping dates like…Read More
The pandemic has disproportionately impacted marginalized communities, both in health and in business. In the Latinx community, the financial impact is especially pronounced: Per recent data analysis, 32% of Latinx-owned small businesses permanently shuttered during the first month of lockdown. Now, 5 million Latinos are at risk of bankruptcy. That’s why UPS is partnering with…Read More
Spider-Man 3 came out in 2007. It made a lot of money, but was a critical flop compared to the first two movies, and Sony then rebooted the franchise several times. But from the ashes of that movie rose one of the greatest social movements of the internet: Bully Maguire. The thing most people remember about Spider-Man 3 is ‘emo Spiderman‘ — you know, that scene where Spidey gets a Fall Out Boy haircut and does some nearly-NSFW hip thrusts: It being 2021 and all, this entire clip is perfect meme fodder. Granted, people have been making Bully Maguire videos for years,…
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Ryan Reynolds has sold his creative agency. Maximum Effort Marketing, the creative powerhouse behind viral ads like dating platform Match’s fiery “Match Made in Hell” and all of the recent advertising work for the Reynolds-owned Mint Mobile and Aviation American Gin, has been acquired by performance TV platform MNTN (pronounced “mountain”). Under the deal, Maximum…Read More
The launch of Britain’s latest news broadcaster GB News has certainly divided opinion. To some, it is a center-right TV startup that gives voice to the ignored. To others, it is a dangerous alt-right attack dog looking to further divide the nation. To advertisers, which have faced very public calls from pressure groups to boycott…Read More
A year of living in a pandemic caused a shift in consumer behavior across industries. Predictions came mid-last year that sustainable clothing categories, particularly resale, would see a significant increase while shoppers looked to both sell their old items sitting at home and save money when buying new ones. Now, online consignment and thrift store…Read More
Although every part of the country experienced some form of political tension last year, Portland, Ore. was one of the cities that experienced massive turbulence. Protests were sparked by the murder of George Floyd, which fueled the Black Lives Matter movement that then reverberated throughout the entire city–all in the middle of a global pandemic….Read More
Twitter began accepting applications for two monetization features it previewed earlier this year: Ticketed Spaces and Super Follows. The social network introduced Ticketed Spaces in May as a way for hosts of Twitter Spaces audio sessions to monetize their efforts. Hosts can set ticket prices at $1 to $999 and set the number of available…Read More
People are excited about vaccines being distributed, pandemic restrictions being lifted and normal activities resuming–Snapchatters even more so than others. Snap Inc. shared new data from GroupSolver, which found that Snapchatters are outpacing non-Snapchatters in post-pandemic activities including eating at restaurants (45% versus 41%), shopping in-person (40% versus 29%), attending movies or plays (37% versus…Read More
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Evelyn Rusli–co-founder, president and CMO of Yumi–surveys her network of brand marketers on their own pathways back to the office. With back-to-work-ish upon us, many companies are hurriedly drafting their…Read More
