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Chris Cillizza has a new home on Scripps News. The former CNN editor at large is joining the Atlanta-based outlet as a political contributor. He’ll appear on programs across Scripps networks. (TVNewser)Read More

New Mexico said Thursday that it filed a lawsuit against Snapchat owner Snap Inc., alleging that the messaging application’s policies and design features facilitate the sharing of child sexual exploitation material. (Reuters)Read More

Management consulting firm MediaLink has named Emma Mondolino as evp, head of marketing. Mondolino will be based in New York, reporting to chief business officer Martin Rothman. In the newly created role, Mondolino will establish and oversee an in-house marketing function that looks to further elevate the company’s expertise and understanding of the market. “Emma…Read More

The marketing consultant told the client that they have to post three times a day on LinkedIn. “It doesn’t matter if it’s good.”

The SEO consultant explained that the website had to be loaded with keywords, and that a big budget needed to be set aside to develop inbound links.

And the job seeker is instructed to make sure that the resume is AI-friendly and checks every possible box.

Feeding the algorithm works when you’re the only one doing it. It works when you seek to fit right into the middle of the lane. And it works if you’re willing to outfeed everyone else–at least until the algorithm changes.

But while someone is going to win that lottery, it’s probably not going to be you.

The alternative is to be uncomfortable. To create remarkable work and leave scale to others. To figure out how to show up in a way that is generous and distinctive, and to refuse the bait that others take when they decide that feeding the algorithm is their best option.

They call it ‘crowd control’ for a reason. If you’re in a crowd, it’s quite likely someone is trying to control you.

If you’re posting on social media or any platform with an algorithm, the real question is: do you work for the algorithm or are you committed to working for the people who want to go where you hope to take them?

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YouTube wants to scare up excitement from younger fans for this year’s NFL season. This week, YouTube premiered a new spot ahead of the NFL season, which kicks off today, as part of its campaign to promote NFL Sunday Ticket, the platform’s NFL subscription package. The spot stars football pros and popular content creators in…Read More

True Crime Thursdays dives into the latest crime stories being chronicled on news and streaming platforms. This week, travel back to 1981 when L.A. was riveted by a shocking series of drug-related murders on Wonderland Avenue in the otherwise peaceful Laurel Canyon neighborhood. When is a true crime series also an unexpected final testament? When…Read More

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Jennifer Halloran, CMO and head of marketing and brand at MassMutual. Join us as we discuss the evolving role of CMOs as visionary business leaders who drive innovation and growth at their companies. Halloran shares insights on the challenges of…Read More

Veteran journalist Ed Gordon is boarding CBS News as a contributor. The network confirmed the Emmy-winning interview and host’s new role to TVNewser on Wednesday. Gordon has a long history with CBS including a stint as a correspondent on 60 Minutes II from 2004 to 2006. He’s also been a regular presence on BET, which…Read More

Glamorous. Evil. Fun. These are some ways advertising has been depicted in film and television. But what do the real people who work in advertising think about their media portrayal? In this episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by advertising veterans Shannon Miller and David Griner, two of…Read More

This is TVNewser’s basic cable network ranker and cable news report for the week of August 26, 2024. With the 2024 Democratic National Convention in the rearview, it was a return to the status quo among the cable news networks. Fox News reclaimed the top spot in total viewers and the Adults 25-54 demo, and…Read More