Eager to Embrace AI, Marketers Struggle With the How
Limited skills and knowledge are preventing companies from incorporating the technology into their daily operations, according to an ADWEEK reader survey.Read More
Accenture Song Bolsters Creator Capabilities with Superdigital Acquisition
Accenture Song, the marketing arm of consulting giant Accenture, has acquired U.S.-based social and influencer agency Superdigital in response to rising client demand for creator marketing, it shared with ADWEEK […]Read More
Nielsen’s The Gauge Streaming Ratings for July 2025
Cable witnessed a bigger fall than the broadcast segment, while streaming moved closer to the 50% viewing mark.Read More
Friday, August 15 Evening Cable News Ratings: Fox News Is Most-Watched for Presidential Summit
The Five remained the No. 1 program in total viewers.Read More
Big Goals: How Julie Haddon Is Putting Female Athletes at the Heart of Culture
The former NWSL marketing leader on the brand strategy behind women’s sports.Read More
Thursday, August 14 Evening Cable News Ratings: Kaitlan Collins First in Alaska
The Five was the overall top show in the Adults 25-54 demo and in total viewers.Read More
Suntory’s Brand-First Transformation: John Alvarado on Modernizing Spirits Marketing
Why brand-building—not just marketing—is central to growth.Read More
CBS and AMAs Reach 5-Year Deal as Live Events Strike a Chord With Viewers
The CBS and American Music Awards partnership kicks off with a May 2026 broadcast.Read More
Scratch-and-Sniff Billboards Are All Over NYC. Ever Wonder How They Work?
Back in April, the media jumped on a story that, even for a city like New York, seemed too outrageous to be real. And yet it was—perhaps too real. To […]Read More
EXCLUSIVE: NFL Teams With The GIST to Find Football’s Hidden Fans
NFL teams with The GIST to connect with the millennial and Gen Z women in its audience.Read More