The New York Times’ sports publisher, The Athletic, partnered with sports streaming service Fubo Tuesday, the latest in a series of integrated partnerships spearheaded by The Athletic since it debuted advertising on its website two years ago. (ADWEEK)Read More
The Associated Press will have more than 5,000 people working on election night, a new record in the company’s 178-year history of calling elections, executive editor Julie Pace told Axios. (Axios)Read More
Elon Musk’s plan to reduce X’s dependence on advertising revenue by increasing paid subscriptions is still not taking off. According to a new, third-party analysis of the X Premium subscription service by application intelligence firm Appfigures, X has pulled in approximately $200 million in in-app purchase revenue across iOS and Android since the original 2021…Read More
After almost 17 years as chief executive officer (CEO) of Colle McVoy, Christine Fruechte is passing the torch to current agency president Jessica Henrichs. Fruechte will now transition to a strategic advisory role as chair of the mid-size shop. In her tenure, the leader steered the Minneapolis-based agency through two recessions and the Covid-19 pandemic….Read More
The Vox Media publisher Eater launched its first mobile app on Wednesday, adding another surface area to the rapidly expanding universe of the nearly 20-year-old publisher. The app, which is currently only available on iOs, prioritizes restaurant discovery, showcasing restaurants near a user, according to editor in chief Stephanie Wu. In doing so, the product…Read More
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton talks with Tom Gargiulo, chief marketing officer at Bodyarmor Sports Nutrition. Gargiulo shares the challenges of competing in the sports hydration market, how AI reshapes the brand’s strategies, and what it takes to build a winning team. With the backing…Read More
Walk into an office, and the person behind the desk begins an interaction.
You respond (or react). They respond (or react) in turn.
Answer the phone. Caller ID tells you who it is–are you smiling? How much enthusiasm or disdain or annoyance or delight comes through?
The caller responds (or reacts). And so it goes.
Every interaction leads to the next interaction.
But the first one starts the whole thing. And that one can be up to us.
The numbers Omnicom reported $3.9 billion in revenue for its fiscal quarter ending Sept. 30. Organic growth was up 6.5% year over year, coming in slightly higher than last quarter’s 5.2% organic growth. Advertising and media services, as well was experiential, drove the revenue increases, up 9.4% and 35.3% year-over-year, respectively. The holding company maintained…Read More
Before she was a New York Times bestselling author, a top-ranked Peloton instructor, and one of Time magazine’s 2023 Latino Leaders, Robin Arzon was very much in a different part of the job market, specifically in the world of law. The successful multi-hyphenate left her role as a corporate litigator at a New York City…Read More
Talk about a hat trick. ABC News, NBC News, and CBS News all saw gains in total viewers and in the advertiser-coveted Adults 25-54 demo for the week October 7. As with the morning shows, Hurricane Milton likely contributed to the rise in viewership for the evening broadcasts. ABC News and NBC News particularly benefitted…Read More
