Behind OtterBox’s Gen Z Brand Refresh From New Agency Digitas
OtterBox has named Digitas its new global creative AOR and launched the Made for Yes platform to reposition the brand for Gen Z.Read More
OtterBox has named Digitas its new global creative AOR and launched the Made for Yes platform to reposition the brand for Gen Z.Read More

Wimbledon’s new automated line-calling system glitched during a tennis match Sunday, just days after it replaced the tournament’s human line judges for the first time. The system, called Hawk-Eye, uses a network of cameras equipped with computer vision to track tennis balls in real-time. If the ball lands out, a pre-recorded voice loudly says, “Out.” If the ball is in, there’s no call and play continues. However, the software temporarily went dark during a women’s singles match between Brit Sonay Kartal and Russian Anastasia Pavlyuchenkova on Centre Court. At 4-4 in the opening set, Pavlyuchenkova reached game point when Kartal…
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