Twitter CEO Parag Agrawal updated the company’s policies on business travel and office attendance in a note to employees Thursday, which he also shared in a tweet. Agrawal said business travel can resume immediately, and Twitter’s offices worldwide will begin opening March 15, but he left decisions on whether or not to travel and where…Read More
Twitch said Thursday that it updated its spam, scams and malicious conduct policy to keep “harmful misinformation actors” off the streaming platform. The Amazon-owned platform collaborated with more than one-dozen experts and researchers, including the Global Disinformation Index, to learn more about how harmful misinformation spreads and develop precise criteria to define those actors. Twitch…Read More
The genealogy site behind a deepfake tool that gained viral traction on social media last year is back with a new feature designed to bring even more lifelike qualities to old photos. MyHeritage is rolling out a tool that lets users create deepfake videos out of photos of their long-lost family members–or anyone, really–and a…Read More
It’s tough being a college student in the US these days. The stresses of studying, pandemic rules, exorbitant fees, and douchebags with guitars can make for trying times. But don’t worry, fellow kidz: AI has arrived to alleviate your worries. Meet the new digital university president: Image: UNLV The system is a digital twin of Keith Whitfield, the human president of the University of Nevada, Las Vegas. “I had this kind of grandiose desire to talk to every single student, and I think I said that and the whole room just got quiet and said, ‘he’s lost his mind’,” Whitfield…
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To start we’ll need to explain the words within the acronym – Non-fungible Token
Non fungible means unique and irreplaceable. There’s only one of them, for example Jacy Dorsey’s first ever Tweet.
There’s only one first Jack Dorsey tweet, it can’t be swapped for another, its not interchangeable. Like the Mona Lisa or the great sphinx.
Why are they so expensive?
The value of NFT’s comes from a few factors, two of the most prominent being their utility and the hype. The NFT marketspace is driven by hype, with many owners speculating on the value of the NFT increasing over time based on demand. Hype is what is driving the avatar, image based NFT’s.
For us marketers, the relevancy and value proposition lies in the utility. As mentioned earlier NFT’s are proof of ownership, the ownership entitles the owner to some benefits = that’s utility.
Utility ranges from giving the NFT owner access to exclusive events, online content (video game assets and livestreams amongst others). Utility can even lie in intangible benefits… clout, social proof through owning a digital asset.
How can brands use it?
Most brands are currently exploring the NFT world through Digital asset ownership, the players in this space tend to be luxury fashion brands. Others are hedging on the Metaverse to bring “life” and value to their NFT’s.
Event and exclusive community access is where we see the greatest value proposition. Having your customers/consumers/shoppers own a branded NFT in exchange for access to an exclusive community. Event ticketing is also an emerging NFT trend as seen at this years Superbowl where all ticketholders got an NFT specific to their seat/section
From a Nam perspective, it is an emerging trend and one to be aware of, for early movers getting a foot in the door and establishing platform dominance would be an upside. But… we certainly don’t have the masses on board yet to warrant immediate big investment.
Experimentation is encouraged!
Netflix is making a CMO change: Marian Lee has been elevated to the role, replacing Bozoma Saint John. Top line Saint John first joined the streamer in 2020, after holding executive roles at Uber and Apple. Lee arrived at Netflix in July 2021 in the role of vp of marketing in the U.S. and Canada….Read More
Early last year, I called out three disruptors worth watching. All three delivered. 2021 recap Elon Musk had a spectacular 2021. Fueled by investor enthusiasm for Tesla, in January he became the world’s richest man. By September, he had over $200 billion. Just a month later, he passed $300 billion–that’ll buy you 2 million fully…Read More
As upfront season begins, Disney wants to show brands that it not only has an enviable library of content and a massive audience, but the technology to ensure advertisers find the right audiences as efficiently as possible and can measure campaign performance better than anywhere else. To that end, the company held its second tech…Read More
Consumer demand for weed in America may have boomed during the early days of the Covid-19 health crisis, but it was no short-lived, lockdown trend. The green rush in the U.S.–which began in earnest in spring of 2020–will continue to pick up speed in the pandemic’s third year. And looking ahead, it’s poised to go…Read More
Business directory and crowdsourced review forum Yelp unveiled several integrations for its Yelp Fusion platform for automobiles’ infotainment systems, mapping applications, search engines and voice assistants. The integrations revealed Thursday are with Audi, Cerence, Ford, Telenav and Uber. Users of Uber’s ride-sharing application can open its new Explore tab and see information from Yelp on…Read More
