Apple turned heads earlier this week when it announced that it would be pulling out of Russia in the wake of that country’s invasion of Ukraine. In a statement, Apple expressed its “deep concern” over the conflict and pledged to “stand with all of the people who are suffering as a result of the violence.”…Read More
The map might be correct, but that doesn’t mean it will work.
The sign might be legal, but that doesn’t mean it’s going to be effective.
We’re surrounded by instruction manuals, videos, announcements and all sorts of other forms of instruction.
But a map only works if it helps.
Finding our way, getting the job done, changing our minds–these are forms of wayfinding. And our internal layout of the world doesn’t match the way it is actually built.
You can drive to your childhood home blindfolded, but you probably couldn’t draw a route of how to get there for someone else.
Realizing that our job is to help others find the way is half the job.
There is a scene in Hulu’s new series, “The Dropout,” where Theranos founder Elizabeth Holmes, wearing a white blouse, stands in front of a mirror and practices saying, “This is an inspiring step forward.” With each iteration, her voice deepens. As the world has learned about Theranos’ web of deception – whether through John Carreyrou’s bestselling book, “Bad Blood,” Apple’s podcast series “The Dropout” or Hulu’s streaming series of the same name – Holmes’ supposed attempt to alter her voice is a detail that captivates audiences. The behavior might strike some people as bizarre, even sociopathic. But because of my…
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The O&L Digital team attended the monthly V5Africa webinar with the prime focus on this month’s webinar being ‘How to Grow and Engage a Digital Audience’. This webinar was hosted by the founder of Treeshake, David Duarte.
Dave took attendees on a journey of digital advocacy, online engagement strategy, community growth, movement marketing and conversational momentum.
The biggest takeaway was that as much as marketers want to reach as many people as possible, they at the same time need define who that audience exactly is.
Missed out? Don’t worry, we have you covered! Watch a recording of the webinar now below and increase your digital skill arsenal.
Click Here to watch Episode 8: Grow & Engage a Digital Audience Dave Duarte
Smart forms help marketers funnel basic information about their subscribers. The form is driven by AI which automatically sorts information into the parameters and indicators you have set to organize the data.
“Relevant questions at the right time.”
Like in any exchange, incentives are relevant to the subscriber as they are shared when the subscriber needs it most, according to AI. A business can leverage the AI decision to offer valuable incentives when the subscriber is ready to become a customer.
For example, when a potential customer subscribes to a newsletter, they are rewarded with exclusive access to a Private YouTube Community channel where a discount code is offered when the customer renews their subscription for three months.
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A micro-segment
Is a segment within a larger segment. Creating an offer for a micro-segment is a good tactic to create additional revenue and it makes the consumers within that segment feel appreciated and cared for. This strategy only works wonders when the segmentation process is super detailed and data rich.
A good practice is to segment the data by sign up sources and customers who have not purchased yet in 90 days (about 3 months).
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A/B testing is an upcoming trend. Marketers are becoming more aware of the benefits of A/B testing communication messages. Testing SMS campaigns like email campaigns is all about identifying what elements affects the behaviours of the consumers. Once these elements are identified brands can leverage the insight to get the desired response to a campaign message.
Neil Patel recommends A/B test different elements in the message, in addition to the subject line and time the SMS is sent to the database.
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To help marketers and digital leaders navigate this growing landscape, here are six key sectors that will help you understand developments coming in the next months so you can build them into your digital marketing activities.
3D printed concrete may lead to a shift in architecture and construction. Because it can be used to produce new shapes and forms that current technologies struggle with, it may change the centuries-old processes and procedures that are still used to construct buildings, resulting in lower costs and saved time. However, concrete has a significant environmental impact. Vast quantities of natural sand are currently used to meet the world’s insatiable appetite for concrete, at great cost to the environment. In general, the construction industry struggles with sustainability. It creates around 35% of all landfill waste globally. Our new research suggests a way to…
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Create and prepare your Instagram shop for the Winter season to reach more customers and promote greater product discovery.
Businesses now have a new tool to help strengthen connections with customers and boost sales during the discovery phase, thanks to Instagram. In addition to tagging products in Feed, Stories, Reels, comments, and Instagram Video, U.S. businesses with checkout on Instagram can use live broadcasts to sell. With live shopping, you can sell products straight from the app, communicate with viewers in real time, and save recordings so buyers can continue buying featured products after the live broadcast.
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While the technology and fashion industries might seem worlds apart, Samsung has been bridging the divide through unusual collaborations with designers such as Thom Browne, Aur?lie Fontan and Charlie Casely-Hayford. Its latest project sees the tech brand team up with up-and-coming Scottish fashion designer Charles Jeffrey and pop star Charli XCX to create an otherworldly…Read More
With The Batman set for release, the partnership between the DC Comics superhero and Oreo will continue through an immersive cinematic experience being hosted in London. The three-day experience will take place at the RIO Cinema from the first day of the film’s release on March 4 with the partnership leading to a short-term rebrand…Read More
Sight deficiencies may seem a bland topic to advertising but for the last 20 years British high street opticians Specsavers is a brand that has been built on making people laugh. With a newly released $5.3 million (four million pounds) campaign, the “Should’ve Gone to Specsavers” line will now aim to relay the purpose and…Read More
