Trump Signs Order to Keep TikTok in US, Shrinking ByteDance Ownership
Oracle, Silver Lake, and MGX will hold 45% of TikTok, ByteDance just under 20%, and other ByteDance investors the remaining 35%.Read More
Pinterest Is Cozying up to Retailers With a Tool to Track Ad Performance
Instacart and Kroger are testing measurement with the social platform.Read More
Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals
Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn’t generating the clicks it once did? In this article, you’ll discover how to leverage zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective. What Is Zero-Click-Everything and […]
The post Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals appeared first on Social Media Examiner.
Chasing the snipe
Here’s a summary from a book industry newsflash about what’s selling right now: Dystopia, Dark Romance, Dark Literary, Horror, Paranormal, True Crime, Alternative Histories, Decline of Democracy, Humor, Digital Wellness, Cozy & Cute, and Escapism.
Setting aside just how long it takes to bring a book (or just about anything more important than an instagram post) to market, it’s pretty clear that this list, and any list, contradicts itself.
Look closely enough or in a short enough window of time, and all you will see is turbulence. Turbulence is the chaos around the edges, the noise without signal.
The problem with snipe hunting (it’s a real creature, it turns out) is that it distracts you from the real work to be done.
A useful north star: Work that matters for people who care.
We need to figure out who the people are. What they care about. What would matter. To them. Not to everyone. To them.
And then we need to earn enrollment, trust and attention. Build a foundation, with consistency and persistence.
That’s impossible if you’re also hunting snipes.
Chasing snipes comes with a sort of deniability. It’s obvious that there are fast-moving snipes, and they’re successful as well. Of course you’re chasing them.
On the other hand, when we make a commitment to find our people and to contribute in a meaningful way, we’re on the hook. If it doesn’t work, there’s no convenient snipe to blame.
Banana Republic Mines Its Archive to Inspire Modern Brand Love
The Gap Inc. business launches a space dedicated to vintage drops and old catalogs.Read More
From 25-Foot Guitars to Hot Chicken Trucks, ABC Goes All-In Launching 9-1-1: Nashville
ABC makes 9-1-1: Nashville emergency viewing with new campaign.Read More
Magid Adds New Exec Role to Court Agencies
Minneapolis-based research and consultancy firm Magid is courting agencies with a new executive hire: Alec Bardzik joins the firm as senior vice president of brand and agency strategy, a newly […]Read More
OpenAI Looks to Build In-House Ad Infrastructure
ADWEEK reviewed a job listing showing OpenAI is hiring a Growth Paid Marketing Platform Engineer to build internal tools for campaign management, ad platform integration, and real-time attribution.Read More
The Four Unanswered Questions of Kimmelgate
Regardless of when—of if—Nexstar and Sinclair pick up the show, the scandal will reshape the media landscape.Read More
Kimmel Scores Over 6 Million Viewers While Being Unavailable in 23% of US
Jimmy Kimmel Live had its highest rating in the 18-49 demo in 10 years.Read More