Streaming Ratings, Week of August 25: Netflix’s KPop Demon Hunters Slays First
Netflix had six titles in the chart, with two of them having over a billion viewing minutes.Read More
EXCLUSIVE: Mobile Adtech Giant Verve Lays Off Part of SSP Team
The Swedish company gave impacted staffers little explanation for the reorg, according to sources.Read More
Katie Couric Spoofs American Eagle Sydney Sweeney Ad in Cancer Screening PSA
On July 23, a jeans-clad Sydney Sweeney ignited the culture wars as she starred in an American Eagle ad, lying on her side, her blue eyes trained at the camera, […]Read More
Co-Creating With Athletes: The Next Brand Advantage
Today’s athletes build brands, communities, and culture. As creator culture rises, the strongest partnerships start with an athlete’s lived narrative and a real connection to the product.Read More
Nails, glues and screws
Perhaps this metaphor will help:
Nails are the easiest to use and require the least skill.
Glue can make a more solid bond, but it’s often a one-way commitment–you can’t undo it without damage.
And screws are the most resilient. They require good judgment in their selection and skill in their application. They create a powerful bond but can also be undone without a lot of fuss.
Often, we build our projects with nails. Sometimes, we commit and use glue. But screws often yield the best productivity in the long run. They’re not easier, but they might be better.
Ads of the Week: Maybelline’s Muse, Ben Stiller’s Fizzy Venture, and More
ADWEEK rounds up 5 of the best ad campaigns this week, from Maybelline, NikeSkims, FedEx, and more.Read More
Tylenol is Just the Latest Brand Trump Has Picked a Fight With
Presidents have historically avoided taking aim at American corporations by name, at least publicly. It’s not hard to see why. No occupant of the Oval Office wants to make enemies […]Read More
Ryder Cup’s ‘Unprecedented Demand’ Drives Nearly 50% Increase in Ad Sales
NBCU’s coverage of The Ryder Cup will also feature 14 sponsor integrations.Read More
Marketers on the Move: Hires and Exits at Shake Shack, General Mills, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.Read More
Former Netflix TV Exec Peter Friedlander Joins Amazon MGM Studios
Friedlander exited Netflix in August.Read More