GLP-1 Brands Enter Their Super Bowl Era
Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to […]Read More
Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to […]Read More
Of course, one viewer’s clunker of an ad might bring another to tears—so here’s a reminder that these are the editors’ picks alone.Read More
They made guest appearances alongside Lady Gaga, Ricky Martin, and More.Read More
Crypto.com co-founder responds after AI.com website goes down.Read More
Red Bull sticks to its signature playful animation style during the biggest ad event of the year.Read More
The enterprise giant turned its Big Game spot into a $1 million puzzle, betting on participation.Read More
Microsoft zooms in on technical use cases for Copilot, but misses the opportunity to define its brand in more grounded terms.Read More
Dunkin’s Super Bowl spot rejected the night’s earnest tone in favor of a loud, nostalgia-soaked sitcom parody—prompting creatives to debate whether its maximalist celebrity overload was a smart swing or too much indulgence.Read More
Salesforce partnered with MrBeast for a game of puzzles with the prize being a million dollars.Read More
Unrestricted free choice is a myth.
There are always boundaries and trade-offs.
But being fully stuck is also a myth. We might not like the trade offs, but we also have a choice.
Since we always live in between, the work isn’t waiting until we have free agency. The work is deciding and acting when we think that we don’t.