After Google said it would no longer deprecate third-party cookies earlier this summer, many in the ad industry collectively sighed at the four years of effort preparing for a future that would never happen. But for restaurant and entertainment company Dave & Buster’s, preparing for the end of cookies helped it understand how flawed third-party…Read More
There is always room for someone who really knows their way around an industry, a technology or a problem.
That’s what agents, agencies and organizers do.
The hard part isn’t in finding people who will value true on-the-ground expertise.
The hard part is actually earning it and maintaining it.
As long as there are folks who are lost, we will need guides.
PS If you’re around Washington DC, consider joining Bina Venkataraman and me for a conversation on strategy on October 28th. Tickets and details are here. Some tickets include a signed book, and you can get virtual tix for folks from out of town. I hope to see you there.
As artificial intelligence continues to reshape the tech landscape, developers are increasingly faced with the task of selecting which programming languages are the most beneficial and effective in terms of AI development. Taking into consideration the rapid growth of AI and machine learning, is one programming language better poised to address the demands of this evolving field? Java has been a programming stalwart since its inception in 1995, and remains one of the most popular languages for web applications and big data processing, however, Kotlin, a relatively new kid on the block, is nipping at its heels. 5 jobs hiring…
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A recent global market survey by analytics firm SAS and Coleman Park found that while 9% of organizations plan to invest in generative AI by 2025, a staggering 90% of CMOs admit they do not fully understand the technology or its potential impact on business processes. This knowledge gap highlights a significant concern amid the…Read More
Top of the Ticker: CNN anchor Alisyn Camerota revealed on Friday that her husband Tim Lewis passed away in July following a two year battle with Stage 4 pancreatic cancer. He was 58 years old. “I cannot imagine any human being soldiering through a devastating diagnosis with more humor, humility and bravery than Tim,” Camerota…Read More
From sonic branding to perfumes and restaurants in New York and Sao Paulo, Mastercard has leveraged almost every sense to engage and assure customers. Now, it’s turning to touch. The brand is debuting a haptic logo, claiming a “world first,” with a distinctive series of vibrations that customers will “feel” via their phone when shopping…Read More
A new AARP study found that there has been a positive shift over the past five years in how adults over 50 are portrayed online. Overall, negative sentiment in online media and marketing images dropped from 28% in 2018 to only 10% in 2023. According to the research, the 50-and-older population is perceived as more…Read More
Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Tim Ellis, the National Football League’s evp and chief marketing officer. Ellis delves into the league’s digital growth and strategies for reaching diverse audiences. He highlights the importance of authentic partnerships with creators, the NFL’s cultural integration…Read More
The artificial intelligence hype train continues to steam down the tracks, as Bloomberg reported that the largest venture capital fundraising round of all time–for none other than OpenAI–is on the verge of completion. The $6.5 billion funding round values OpenAI at $150 billion, up from $86 billion in an earlier round, according to Bloomberg, which…Read More
Last week, former President Donald Trump returned to the late night airwaves for the first time since 2016 with a taped appearance on the Fox News hit Gutfeld! Now, Melania Trump will make her own FNC pit stop in the early morning hours on the network’s AM staple, Fox & Friends. The former first lady…Read More
