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How to Write High-Converting Copy with AI: A Strategic Framework
Do you feel like your AI-generated copy sounds robotic, generic, or just doesn’t sound like you? Are you looking for a way to leverage tools like ChatGPT to increase your output without sacrificing the human element that drives sales? In this article, you’ll discover a strategic five-step process to train AI to write high-converting copy […]
The post How to Write High-Converting Copy with AI: A Strategic Framework appeared first on Social Media Examiner.
Filtering ourselves
We don’t use the same language or ideas with an in-law that we do with our bar buddies.
When the internet was young, people often chose to filter themselves online. We didn’t know who was on the other end of the pipe, and we knew it would be there forever. And typing feels more permanent and official than speaking…
Over time, the algorithms rewarded people who were guttural, hurtful, profane and, to use an overused and inefficient word, “authentic.” And so it flipped.
Now, social media is filled with amped-up rants that pretend to be unfiltered, and the standard for discourse is quickly eroding. There’s plenty of data to confirm that we’re spewing words and ideas that would never be tolerated in person, with friends.
Why should our standard for public behavior be lower than it is for the people we know?
Unfiltered doesn’t mean real. Because it’s our filters that make us who we are.
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Better than the cheap alternative
Frozen pizza changed the game for many pizzerias. If you couldn’t offer something better than what I had in my freezer, what do I need you for?
If the wedding photographer can’t deliver more magic than the phone in my guest’s pocket, no thanks.
Does working with your non-profit make me feel better than putting a dollar in the violin case of the busker down the street?
And if the local print shop can’t set type better than my Mac, I’ll move on.
So–is your copywriting, research, illustration or coding better than I can get from the AI on my desk?
Racing to the bottom is no fun. You might win.