For Its 4th Super Bowl, ‘He Gets Us’ Focuses on Personal Struggles
The campaign to revamp Jesus’ reputation is back in the Big Game.Read More
Ads of the Week: 6 Campaigns That Caught Our Eye, From JCPenney to Nike
From JCPenney’s cheeky festive fare to Nike’s spirited ode to soccer, these are the week’s most notable ads.Read More
The Biggest Commerce Stories of 2025, From Amazon’s New Ad Pitch to Instacart’s Deal With TikTok
The year was flooded with new products and pitches for ad dollars.Read More
The thing about chess
In a typical tournament, you don’t score any extra points for winning with the fewest number of moves. Quickly isn’t the point.
15 Ads That Made Creatives Jealous in 2025
ADWEEK asked creative leaders to name the campaigns that made them jealous in 2025.Read More
Nielsen’s The Gauge Ratings for November 2025
Broadcast had its best month for the year.Read More
Week of Dec. 1 Cable News Ratings: All Networks Up Double-Digits in Primetime
Fox News and MS NOW also recorded double-digit growth during total day.Read More
2025: The Year AI, Mega-Mergers, and Mad Money Shook Media and Advertising
An AI feeding frenzy paired with lower interest rates supercharged mergers in tech, media, and advertising. From Omnicom to Warner Bros. Discovery, these are the key M&A deals of 2025.Read More
Can Buzzy Marketing Bring Back JCPenney? CMO Marisa Thalberg Is Betting on It
Jeff Bezos’ wedding to Lauren Sánchez in Venice was among 2025’s biggest news stories. The dish wasn’t just over the private island, the celebrity guest list, and the parking for […]Read More
Nielsen Hits Back After VAB Says Big Data + Panel Has Gone ‘Worst-Case-Scenario’
New VAB report calls big data + panel “unstable,” while Nielsen says the analysis is “seriously flawed.”Read More