What: Ees aka Eric Sell aka Mr Namflava hits us with the “Best Combination”. Not only did the Namibian musician recently premiere his new song and video “Best Combination” but the video was tied to a campaign where the lucky person or persons could win 0.75 Bitcoin (at the time of writing N$500k).
How: The music video very tastefully done in a game animation style features Ees as the hero character saving the Princess but that’s not the juicy part, neither is the catchy beat or the subtle not so subtle Wuma energy drink placement. No… the best part is the competition! The song and video premiered with the “Game Changer Hunt”, a treasure hunt to discover the 12 word password or Bitcoin wallet key where the prize is kept. In the video there are clues and codes that need to be deciphered that redirect participants to other websites to uncover more clues to find all 12 words. A massive undertaking for any individual and here’s where they managed to build in one of our favourite pieces of the campaign.
Collaboration! The treasure hunt team know that finding all the clues and deciphering them is a hard task, that’s why community collaboration is encouraged, doing so by funnelling participants to a dedicated Reddit thread. A channel currently unutilised by any of our brands but is centred around community, think of it as Facebook Groups but less toxic and more nerdy. In the Reddit thread those that have been smart enough have shared their progress and asked for other community members to verify and team up – a principle often adopted in the Crypto community.
Check the video below for a breakdown of the competition.
Why: There are a good few reasons why this campaign exists and this is also why we particularly love it. Video views of the music video are the first and most important factor for the musician, driving up the views as the primary entry point for any competition participant to find the first clue. In addition to that the competition also has a cause tied to it with a request for the winner(s) to donate 25% of the winnings to an environmental cause in Namibia. A cause that will be voted on by the Reddit community.
Results: At the time of writing the music video had 67k views and 140 comments, but we’re more excited about the Reddit community, currently at 427 members, to see the engagement there and ultimately to see which environmental cause gets the vote and how much the Reddit community ends up contributing. Look out for a post campaign synopsis, where we’ll try and get the man himself to tell us how it went.
Check out the full campaign here -> Ees Game Changer