Big Lots Invites Shoppers to Feel Like a “BIGionaire”

Discount retailer Big Lots unveiled a new brand campaign today that invites consumers to “Be A BIGionaire.” It’s a new tagline that touts how hunting for the banner’s bargains makes customers “feel like a million bucks.” The campaign will launch in select markets on April 24 and then nationally on Memorial Day via television, video,…Read More