Asda’s Clothing Brand Hires Impero for ‘Significant’ Back-to-School Campaign

U.K. supermarket operator Asda’s George clothing label will showcase its new range of sustainably sourced school uniforms in a back-to-school campaign created by independent agency Impero, its first following a year of lockdown and remote learning. Asda, one of Britain’s four biggest grocery chains, was sold by Walmart in February to TDR Capital in a…Read More