Amazon is trying to capitalize on the growing market for serialized fiction. The company today launched Kindle Vella, a mobile-first platform that lets readers buy stories in episodic chunks. Despite the name, Kindle Vella is not available on Kindle devices, or Android, for that matter. Users currently have to access the platform on Amazon.com or the Kindle iOS app. It’s also initially only available in the US. Background: Serialized fiction has been on the comeback trail in recent years. The format helped built the careers of the likes of Charles Dickens and Arthur Conan Doyle, before declining after magazines shifted their…
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