Allbirds Shows How Light Its Shoes Are by Suspending Them in Air With 4 Party Balloons

LONDON–Allbirds has suspended its sneakers in mid-air in a stunt designed to promote its lightweight credentials as part of a global campaign spanning the U.S., U.K., Korea, Germany and France. The stunt, by London agency Uncommon, playfully combined “science and design” to lift the shoes into midair using only four regular sized party balloons held…Read More