A Crypto Wallet Brand Found a Fun Way to Mock the ‘Big Bank Bureaucracy’ in Its First Ads

Agency TBWAParis has created a trio of quirky ads for cryptocurrency wallet brand Ledger–showing a man playing himself as well as a bank manager and an assistant in a campaign that takes aim at “big bank bureaucracy.” The three spots mark the first campaign for the French tech brand, which launched in 2014 and develops…Read More