You have just raised your first funding round and you have to spend a part of it on marketing. Defining the right marketing strategy, identifying the most effective tactical activities and communication channels is not easy, but the choices you make will have a crucial impact on the future of your startup. As a marketing professional with a hands-on experience in B2B and B2C, I have observed many startups that make a lot of marketing mistakes right from the start. While these companies were from various industries, ranging from ecommerce to digital health, they often share common pitfalls. Learning about…
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