There isn’t a term or phrase that’s more buzzworthy than “disruptive” in the startup world. Every startup claims that they are disruptive and that their product or service is going to disrupt the industry. The truth is that most startups aren’t disrupting anything. What does it mean to “disrupt” and how do you know whether or not a startup is truly disruptive? While it’s a term that might seem to be fairly new — it’s thrown around nonstop now throughout startup culture — disruption has been happening throughout time. The automobile replaced the horse and buggy, becoming the more convenient…
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