Companies like Zendesk, Box, Dropbox, Atlassian, and Zoom are well-known for successfully building enterprise businesses. Most of them have transitioned from consumer or SMB-focused roots to become serious enterprise players, but each has taken a different path to reaching hundreds of millions of dollars in sales. People sometimes call these transitions “pivots”— but that’s not exactly accurate. Each company’s journey to the enterprise has followed the natural trajectory of its business, and every journey is different. The enterprise shift is often just the next step on a steady march of monetization. This was true at SurveyMonkey, too. Our own shift…
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