For decades, people have proclaimed the now-common refrain that “privacy is dead.” I often think back to Scott McNealy, then CEO at Sun Microsystems, claiming in 1999 that “you have zero privacy anyway… get over it.” I wouldn’t go as far as saying that leaders at startups hold such a strong disregard for privacy, but I do find many taking the stance that the world’s strictest data privacy laws don’t apply to them. If you fall into this category, you ought to know that privacy isn’t dead, and a new era of privacy is being quietly ushered in across Europe.…
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