WhatsApp is joining the disappearing photos and videos club. The company today officially began rolling out a ‘View Once‘ feature that allows content to disappear from your phone. The feature had previously been available in beta, but is only now reaching more users. As you might’ve guessed, you view the photo or video once, and poof! It’s gone. This new type of disappearing content will be labeled with a new icon denoting their ephemeral nature. This has a few obvious benefits. For one, not all photos are sent with the intention of remaining permanent; this helps the sender maintain some…
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