Tiktok has reached 1 Billion Active Monthly Users (MAU)
As of 27 September 2021, TitTok had 1 Billion Monthly Active users worldwide!
In a December 2019 Statista survey, 23 percent of respondents stated that they had used or seen videos posted on TikTok. 44% indicated that they hadn’t, while 33% claimed to have never heard of TikTok. More US internet users have used TikTok in 2020 during the COVID pandemic, however, so these percentages now probably understate the actual situation.
TikTok’s Users Are Aging with the App
There is no doubt that TikTok is extremely popular with teenagers across the world. However, there is now some evidence that its user base is aging. People aren’t just giving up on TikTok because they believe they have outgrown it. This is particularly evident in some regions. In countries such as China, Indonesia, Malaysia, Saudi Arabia, and the UAE, membership among 25-34 year-olds is higher than among 16-24s.
Entertainment Most Popular Category on TikTok by Hashtag Views
As of July 2020, the most popular content categories on TikTok all have over two billion views, according to Statista. The most viewed content category on the app was entertainment content, accumulating 535 billion hashtag views overall. Presumably, this category includes all those lip-synching videos. The second most viewed content category was dance, with a total of 181 billion hashtag views.
The following few categories are:
- Pranks – 79 billion
- Fitness/sports – 57 billion
- Home reno/DIY – 39 billion
- Beauty/skincare – 33 billion
- Fashion – 27 billion
- Recipes/cooking – 18 billion
- Life hacks/advice – 13 billion
- Pets – 10 billion
- Outdoors – 2 billion
While entertainment and dance videos monopolize TikTok users’ time and interest, it is clear that they are willing to spend time watching videos on a broader range of topics nowadays.
Highest Social Media Engagement Rates Per Post
Recent Upfluence data shows better engagement rates across different follower levels for Instagram, YouTube, and TikTok. At all follower levels, TikTok has considerably more engagement than either of the other two networks. For example, Upfluence found micro-influencers had engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. At the other extreme, mega-influencers had engagement rates of 4.96% on TikTok, 1.21% on Instagram, and 0.37% on YouTube.
Source and More TikTok Info and Stats: https://influencermarketinghub.com/tiktok-stats/