The National Dunkin’ Day Campaign Boosted Foot Traffic and Social Mentions

Dunkin’ largely succeeded in its bid to transform National Coffee Day on Sept. 29 into National Dunkin’ Day with an increase in both social media mentions and foot traffic. The donut, sandwich and coffee chain saw its name appear in 57% of branded National Coffee Day mentions on Twitter, the company told Adweek. Dunkin’ also…Read More