Elon Musk said in April that Tesla would prioritise mass production over profit, in an attempt to spur demand and fend off competition — and the bold tactic seems to be working. Tesla’s Model Y was Europe’s best-selling car in all categories in the first half of 2023. You heard that right: the electric SUV even elbowed out combustion engine cars like the Dacia Sandero and Volkswagen T-Roc to take the top spot, the first time ever for an EV in Europe. Tesla sold 138,814 Model Y’s between January and June of this year, almost double the volume sold during…
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