REI’s Built-In Community Helped the Brand Survive the Covid-19 Crisis—And Become Carbon Neutral

Key insights: REI takes a community-based approach to its marketing to get its message out The cooperative sold its newly-built headquarters to bolster a strong balance sheet that helped it survive the pandemic This week, REI Co-op announced that it is set achieve its 14-year commitment that it set for itself back in 2006 to…Read More