Authenticity is for amateurs.
We want the surgeon, the broadcaster or the musician to show up fully, as the best version of themselves.
We know you might be tired from an overnight shift, and authentically feel like phoning it in, but hey, this is the only aorta I’ve got, and I’d prefer it if you were the consistent, world-class surgeon you’re capable of being.
Authenticity is for friendships.
Professionals simply show up. Especially when they don’t feel like it.