There are many ways to prioritize our time and focus, but the easiest and most vivid way is to do the urgent things first.
If we wait until a house plant is sick before we take care of it, though, it’s too late.
Deadlines, loud requests and last-minute interventions are crude forcing functions. They’re inefficient and common.
It’s far more effective to organize for important instead.
We thrive when we do things when we have the most leverage, not when everyone else does. Waiting for trouble means that you’re going to spend your days dealing with trouble.