Among the top 500 grossing Hollywood movies of all time, this movie is the most profitable in return on investment.
And among all Hollywood movies in the top 1,500 at the box office, Paranormal Activity is far and away the highest return, outperforming almost any investment the stock market has ever offered. The return on investment was over a million percent.
The lesson is simple, but ignored by most investors and entrepreneurs: The goal might not be to be the biggest. The goal might be to achieve your goals.