Early this morning, Meta’s new Twitter rival, Threads, hit 100 million sign-ups, less than a week after launch. This makes Threads the fastest growing online platform in history, dethroning ChatGPT, which took two months to reach the same number of users. When Mark Zuckerberg commented (posting on Threads, naturally) on hitting 70 million users on Friday last week, he stated this was already “way beyond our expectations.” However, it is still a long way to go to the two-billion user base accessible through Instagram. It is worth noting that the record-breaking growth is despite Threads currently being unavailable on EU…
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