Creativity is about hope and possibility. It gives us a chance to make things better.
Plenty has been written about the sad iPad ad that Apple just apologized for. It wasn’t just out of character for the story Apple tells, it was a cheap hack, taking the nihilism and helplessness that some are spreading and trying to turn it into a well-crafted commercial.
But when we watch it in reverse, everything changes.
We’re either using tools or we are tools.
Organizations are either doing things to us, or for us and with us.
We are not lemmings. We can make something. And do it together.