Our fundamental relationship with creativity and those whom we consider to be “creators” is changing. Once, creativity at work was an expectation only for the few — writers, artists, designers, art directors, and employees in traditionally creative roles. However, creativity is quickly becoming one of the most sought-after qualities for all prospective job candidates, according to a LinkedIn study last year. The COVID-19 pandemic has only accelerated the importance of creativity in the workplace. Many organizations are realizing that creativity plays a role not only in successful marketing, communications, and R&D but also in maintaining a productive and engaged workforce…
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