Think about the last time you decided to buy something. Chances are you either heard about the it on social media or looked up reviews online just before your purchase. Beyond being a way for people to stay in touch with friends and family, learn about current events or find entertainment, social media has also weaved its way into the shopping experience. I have seen it evolve from a “nice to have” to an integral part of a business’s strategic marketing plan.
Yes Social Media does have its pros and cons and can be intimidating with new platforms around each corner and constantly shifting algorithms rewriting the rules of the game.
Here are five things that might differentiate your brand from others on social media:
- Create more video content.
- Do not ignore the social commerce.
- Always make sure to experiment and test.
- Influencer partnerships are the way to go.
- Build a community.
Fact: In 2019, Facebook IQ released data showed that 87% of survey respondents took action, such as making a purchase or following a brand, after seeing product information on social media.