Fake Cheese, Long a Flavor Failure, Is Growing as Brands Like Daiya Refine the Recipe

Key Insights The fake cheese category has historically been described by tasters as “rubbery” and “artificial with hints of Play-Doh. Daiya is positioning itself as “cheese that happens to not come from dairy.” Fake cheese grew 51% since 2017, while dairy cheese grew just 5%. It might be unspoken in the marketing world, but it’s…Read More