Dutch startup TheyDo has raised $34mn to solve “the biggest business problem” of the century — scaling customer journeys. Founded in 2019, the company produces a live platform that provides actionable insights about customers. Enterprises can use the tools at every step of the journey, from discovery to purchase to after-sales. Current clients include Fortune 500 members Ford, Johnson & Johnson, and Home Depot. The software’s USP is a holistic approach that breaks down data siloes and integrates every step of the customer experience. As TheyDo puts it: “Moving from management by dashboard to management by journeys.” The startup’s CEO, Jochem…
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