Digitally-native brands–diversifying away from performance platforms like Meta and Google–are finding success in a decisively analog, famously brand-building medium: linear television. Five-year-old direct-to-consumer (DTC) diaper brand Coterie started investing in linear television in fall 2022, said Ankur Goyal, vp of growth at the company. The channel boasts a cost per acquisition (CPA) that is competitive…Read More