Facebook was the election battleground that helped fuel Donald Trump’s journey to the White House in 2016, and the president continues to dominate on the social media platform in 2020. My initial analysis of 4,450 Facebook posts from equal campaign periods before the 2016 and 2020 elections indicates that the current Democratic candidate, Joe Biden, is trailing the performance of Hillary Clinton in 2016. In contrast, Trump is exceeding his 2016 performance. In my research of Facebook use by British political parties, I’ve seen Facebook fit ever more closely into the heart of modern political campaigning, with the rise of…
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