CBS All Access Will Rebrand as Paramount+ Next Year

Key Insights ViacomCBS hopes the rebranded service will help it find a bigger foothold in the increasingly crowded streaming space. The company has previously said that consumers have positive associations with the Paramount brand. CBS All Access will be rebranded as Paramount+ in the streaming service’s long-in-the-works major overhaul and expansion in early 2021, ViacomCBS…Read More