In the latest episode of The Speed of Culture podcast, Dr. Marcus Collins joins Matt Britton to discuss how brands propagate, how people make meaning through culture and his personal journey from an engineer to the CSO of a global advertising agency. Collins thinks many brands mistake information for intimacy and therefore cannot integrate themselves…Read More
TikTok users can now link their favorite books from Penguin Random House within their videos following a partnership between the video creation platform and the publisher. Users in the U.K. and U.S. can click “Add Link” and select “Book” prior to posting their video, at which point any Penguin Random House title available in their…Read More
[Sensitive content: This article discusses gun violence] There were more than 300 mass shootings in America in the first half of 2022, according to the Gun Violence Archive, and if you’re satisfied with that state of affairs, a new public service announcement has a message for you. By all means, stay silent. The 90-second ad–which…Read More
Pew Research Center published two fact sheets related to news consumption in the U.S. Tuesday: One related to social media and the other to news platforms. Both analyses are based on a survey of 12,147 U.S. adults conducted between July 18 and Aug. 21. The think tank found that one-half of respondents at least sometimes…Read More
As laudable as efforts might be, eco-marketing might not be working as it should. And here’s why. We are in the midst of a climate crisis driven by consumption and marketing is a lever behind that consumption. Consequently, over the last decade, we have seen brands respond to environmental challenges through the evolution and innovation…Read More
Following backlash, controversy and a year off the air, NBC is bringing back the Golden Globes. The Hollywood Foreign Press Association, Dick Clark Productions and NBC announced on Tuesday that the Golden Globe Awards will once again air live on NBC and Peacock. Viewers can tune in on Tuesday, Jan. 10, 2023, at 8 p.m….Read More
Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy concerns stemming from the landmark overturn of Roe V. Wade in June. The new feature also disassociates identifiers like email addresses, payment identifiers, IP…Read More
In 2017, R/GA didn’t have a corporate social responsibility program. The agency’s new art director, Bayyina Black, wanted to change that. A town hall meeting helped inspire her. As Black listened to founder Bob Greenberg talking about the downturn in the economy at the time, she thought back on a Giving Trip she took with…Read More
Meta said Tuesday that Collaborative Ads enabling consumer packaged goods brands, grocers and local restaurants to team up with delivery providers on campaigns are rolling out globally. The company said in a blog post that the new ad option enables brands to create awareness for their products on Facebook and Instagram, next to options for…Read More
Private label products have been stealing market share from national brands for years, but that growth accelerated in 2022 as inflation caused shoppers to shift their purchasing behaviors to save money. That’s why delivery platform Gopuff is looking to capitalize on the trend by launching its first private label brand, created in collaboration with Phoenix…Read More
