It’s F?tbol season–not to be confused with “football season.” With that confusion out of the way, blended scotch brand Buchanan’s is trying to sort out a marketing dilemma related to the dual f?tbol allegiances of many U.S. fans of Hispanic heritage. It’s hard to imagine a fan rooting for both the New York Yankees and…Read More
Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance for every marketer to follow fans through the turnstiles. Thanks to technology and sweeping changes in how out-of-home ads are sold and delivered, marketing at…Read More
With Percy Pig and Kevin the Carrot, British supermarket chains have been introducing brand mascots to lead their Christmas campaigns. Now retail rival Lidl is getting in on the act by debuting its own cuddly character. The supermarket chain’s Christmas advert this year features Lidl Bear, an expressionless soft toy who becomes a brand ambassador,…Read More
There is nothing quite so quintessentially British as Paddington Bear. Loved by kids and adults alike, the friendly, big-hearted teddy from Peru even transcended literature and film this year to become an unlikely royal mascot following the passing of Queen Elizabeth II. In fact, 91% of the U.K. public has heard of Paddington, meaning he…Read More
If you’re planning a new meeting room in your coworking space or startup office, you better buy that big-screen TV soon. From March 1st, 2023, the EU is set to ban all 8K TVs and some 4K models from the European market. That’s gotta suck if you have made booking the boardroom out to play Minecraft under the pretence of a meeting a fine art. What’s behind the ban? EU legislation on energy labelling aims to eliminate the least efficient products from the market. Since September 1st, 2021, every television and screen label has included the electricity consumption in kWh for 1,000 hours…
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Can’t we get back to selling sneakers and talking about advertising? The weariness from endless outrages is palpable among consumers, communications professionals and the brands themselves. Most sane people would like to put a lid on the inflammatory tirades of Kanye West (aka Ye) and get back to business. But anti-hate groups say the marketing…Read More
Twitter has begun making layoffs, which are set to impact half of its staff globally, with all offices temporarily closed and emails sent to personal addresses of those who are to leave the company. Since Elon Musk’s $44 billion takeover of the micro-messaging platform was confirmed last week, there have been questions about what policy…Read More
A robot fish that collects microplastics from waterways has been turned from an idea into a working prototype. The design was brought to life after it won the University of Surrey’s public competition, the Natural Robotics Contest. The contest, which ran in the summer of 2022, invited the public to submit an idea for a bio-inspired robot that could help the world. An international panel of judges chose the robot fish concept designed by student Eleanor Mackintosh because it could help reduce the amount of plastic pollution in water. The winning design was subsequently turned into a functioning prototype. What the…
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Elon Musk is causing consternation among his new employees. According to Bloomberg News, Twitter’s new owner is set to cut around 3,700 jobs – about half the company’s workforce. Those who remain are also bracing for upheaval. Musk reportedly intends to scrap the platform’s work-from-anywhere policy and mandate returns to offices from Monday. The U-turn has reignited calls for legal rights to work-from-home on both sides of the Atlantic. Changing times Musk’s mooted move would scrap a groundbreaking policy. In 2020, Twitter became one of the first tech firms to allow staff to work from home indefinitely. The policy quickly proved…
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As more brands enter the metaverse–a loosely defined term for immersive, virtual platforms–marketers are serious about exploring revenue opportunities, but critical to growth is keeping people, and their data, safe. While brands figure out how they should show up in the next evolution of the internet, questions around privacy policies, data regulation and content adjacency…Read More
