After nearly three tumultuous years leading Peloton Interactive’s marketing, Dara Treseder is leaving the rowers and stationary bikes behind to join software design platform Autodesk as CMO. Treseder revealed her new role in a LinkedIn post. “Today, on my birthday, I’m very excited to share that I have been appointed chief marketing officer of Autodesk,”…Read More
To highlight the influence fossil fuel companies have in the financial world, The Co-operative Bank is urging people to move their investments from rival institutions to the British bank, which it claims offers a greener focus. In an initiative similar to that of Make My Money Matter, founded by filmmaker and Comic Relief co-founder Richard…Read More
After years filled with political turmoil, demands for social change and a pandemic that’s taken the lives of more than 1 million Americans, people are exhausted. They’re feeling beat up and worn down. They’re ready for a reset. This is the thinking behind Clorox’s latest brand positioning, which underscores the relationship between mental wellbeing and…Read More
Unilever’s chief executive Alan Jope has announced his intention to retire from the company at the end of next year after five years in the role. The former marketing executive at cosmetics firm Helene Curtis has been working within the multination conglomerate since 1985–and succeeded Paul Polman in running the business in 2019. During that…Read More
It’s normal to feel it. It changes our careers, our dress and even the way we live our lives.
The question is: is it caused by external or internal forces?
More often than not, it’s simply something we invent. The people we imagine are busy watching and judging us might not even know we exist.
Social pressure is something we make up to simplify our decisions.
Content provided by IBM and TNW. Today’s AI systems are quickly evolving to become humans’ new best friend. We now have AIs that can concoct award-winning whiskey, write poetry, and help doctors perform extremely precise surgical operations. But one thing they can’t do — which is, on the surface, far simpler than all those other things — is use common sense. Common sense is different from intelligence in that it is usually something innate and natural to humans that helps them navigate daily life, and cannot really be taught. In 1906, philosopher G. K. Chesterton wrote that “common sense is a…
This story continues at The Next WebRead More
Content provided by IBM and TNW. Babies learn to talk from hearing other humans — mostly their parents — repeatedly produce sounds. Slowly, through repetition and discovering patterns, infants start connecting those sounds to meaning. Through a lot of practice, they eventually manage to produce similar sounds that humans around them can understand. Machine learning algorithms work much in the same way, but instead of having a couple of parents to copy from, they use data, painstakingly categorized by thousands of humans who have to manually review the data and tell the machine what it means. However this tedious and…
This story continues at The Next WebRead More
The global beauty industry is worth $511 billion. Yet even with the threat of climate change looming over everyone, sustainability issues still account for less than 6% of online mentions by beauty brands. On a hopeful note, that figure is actually a 47% increase over sustainability-related mentions compared to 2021. These are just some of…Read More
In June, at a packed theater in the Palais des Festivals et des Congr?s–the epicenter of the Cannes Lions International Festival of Creativity–producer, writer, actress and entrepreneur Issa Rae sat across from Ogilvy global chief creative officer Liz Taylor. Poised and endearing, the Insecure creator was there to chat about bias in advertising and media….Read More
Advertising has always been a high-pressure industry, notorious for long hours, tight deadlines and huge client expectations. The tumult of the last few years hasn’t made things any easier. Overworked employees may be grinding harder than ever, wrestling with fears of budget cutbacks and job security. If there’s one positive from all this upheaval, it’s…Read More
