Walmart is making its first foray into the metaverse with a pair of new experiences on gaming platform Roblox. The two island-like hubs, Walmart Land and Walmart’s Universe of Play, will offer virtual music festivals, dressing rooms and modeling opportunities for avatars to try on digital clothes and a host of games scattered throughout. The…Read More
Editor’s note: This column is part of a series with Snap on augmented reality. Below, global director of insights and analytics Lauryl Schraedly describes how different types of AR activations have different capacities to reenvision your retail and ecommerce strategies. It’s time to talk about the “I” word. Yes, that one: Inflation. Today’s consumers are…Read More
On the latest episode of Home / Work, host Antonio Lucio sits down with newly engaged couple Ro Kalonaros, global director of content and culture at Omnicom, and Christena Pyle, chief equity officer at Dentsu Americas. During the conversation, they discussed wedding planning, managing two different high-profile careers and finding moments of joy in household…Read More
Agency 180 has named 180NY president Evan Weissbrot to the new position of chief experience officer (CXO). His promotion comes as 180 Global has attracted clients–including Conagra, Sony Electronics, Slim Jim, DHL and Mountain Dew–looking to lean on the agency’s strength of talking with and building audiences. Over the past year, 180 has transformed its…Read More
On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by agencies editor Jameson Fleming to discuss the rise in agencies winning new business without pitching, and what it could mean for future agency-client relations. Stream the new episode below, listen and…Read More
Consumer brand multinational Mars Wrigley has hired PepsiCo’s Alejandro Pinillos as its vp of marketing for Europe, the Commonwealth of Independent States (CIS) and Turkey to strengthen its communications across those regions. Pinillos will join from PepsiCo, where was svp for snacks in Europe since 2011 running a team of 50 people across brands including…Read More
TikTok now allows users to dislike comments that have been left by other users on videos on the video-sharing platform. When someone dislikes a comment, the commenter won’t be notified. In addition, dislike counts for comments will not be shown, so users won’t be able to tell how many times an individual comment has been…Read More
In February, Milwaukee Bucks superstar Giannis Antetokounmpo became WhatsApp’s first global brand partner. As part of this partnership, WhatsApp released an in-application sticker pack inspired by Antetokounmpo called “Giannis & Family.” This sticker pack contains a variety of animated embellishments that users can send in conversations. Our guide will show you how to use the…Read More
Meta CEO Mark Zuckerberg said Monday that messaging application WhatsApp will begin rolling out Call Links this week, enabling users to start or join a call with one tap. The Call Links option will be available within the app’s Calls tab, and users with the latest version can create a link for an audio or…Read More
Freelance LA-based creative director Fernando Poblete views the future of advertising as a two-way conversation. “Telling stories on behalf of brands is what I’ve been doing for years and now technology has given us the challenge to tell those stories from a different perspective,” Poblete told Adweek. “There are more voices now, communication is more…Read More
